Branded Content
I’ve created and led branded content and native advertising campaigns for editorial platforms, collaborating with brands across lifestyle, travel, fashion, food, and luxury industries.
Here are some selected projects:
La Hotelista
Belmond Hotels
2024-2025
Content series highlighting Casa de Sierra Nevada and Maroma’s spaces, experiences, and signature events at Tunki and Bambuco — the hotels’ cocktail bars created in partnership with Handshake.
La Paranera
2025
Photo carousels and reels showcasing La Paranera’s unique experiences and the natural and cultural adventures available in and around Colima.
Food & Wine en Español
Chateau Domecq
2021
Digital article to promote a new advertising campaign in collaboration with Chef Oswaldo Oliva.
Instyle México
H&M
2019
Curated and wrote a feature highlighting top picks to celebrate the launch of H&M’s online store.
Travel & Leisure en Español
Destination Canada
2023
Wrote a series of sponsored articles for Destination Canada, featuring winter destinations and experiences across the country.
The Happening
Destination Canada
2017-2019
Led the site’s largest paid content collaboration, managing strategy, influencer partnerships, and multi-format content production for Destination Canada.
Hola Houston
2018
Developed a branded mini-site featuring curated recommendation lists for exploring Houston’s cultural and lifestyle experiences.
Johnnie Walker
2021
Produced event coverage and recipe video tutorials for social media.
Pandora
2019
Developed holiday gift guide articles aligned with the brand’s seasonal collections.
Mercedes-Benz
2023