Key Projects
A curated selection of the projects that best represent my experience in content strategy, storytelling, and audience engagement. Each reflects a combination of creativity, strategic thinking, and collaboration with brands and editorial teams.
PHOTOS: CN TOWER COURTESY, CELESTE URREAGA, LUIS CARRILLO
Content Campaign: Destination Canada x The Happening
2017, 2018 & 2019
I led the largest content campaign ever produced by The Happening, collaborating with Destination Canada. I created the strategy, developed and planned the experiences — including trips tailored to different traveler profiles — and managed influencer partnerships (including A-list Mexican actor Luis Gerardo Méndez). I oversaw content production before, during, and after the trips, for both the client’s and the publication’s accounts. The Happening was the only Mexican digital outlet selected for a paid campaign for two consecutive years (2018 and 2019).
Content formats created:
- Video
- Photography
- Live streamings
- Digital articles
- Social media posts
PHOTOS: JUAN PABLO ESPINOSA, GERARDO MALDONADO
Cover Feature: Food & Wine en Español Best New Chefs Issue
2021
Together with the editorial team, I produced and coordinated the October cover and main feature, highlighting the third generation of Best New Chefs. I also supervised the production of all related content and events.
Content formats created:
- Video
- Photography
- Live streamings
- Digital & print articles
- Social media posts